SEO Copywriting Basics: How to Write Content For People and Get noticed by Google.

One of the biggest challenges that bloggers and content marketers face is building content that attracts search engines and people alike. And this is why the writer should be smart and knowledgeable in terms of marketing, social media, indexing, keywords, crawling, google ranking and a lot of aspects of the online world.

SEO or Search Engine Optimization content means “go beyond simply writing content.”

What is SEO?

In simple words: you type a search query into a search engine and hit “enter”: You get a list of search results that are relevant to your search term.

Why does this content or result show organically and not another?

Because: SEO.

Search Engine Optimization: In a nutshell, SEO is a method of optimizing or making your content more effective and absorbable by search engines, in order to rank higher than other creators of similar content.

1. To write SEO:

Your content needs to attract, first, the end-user (customers, clients, prospects, readers, etc.) and second, solve a particular problem.

How do you create content that ranks better on Google and also persuades people? That’s what SEO copywriting is all about.

2. Authority and Relevance

Google displays web pages in their search results based on the authority and relevance of the page to enhance the user experience.

3.  How are authority and relevance measured?

Google analyzes content based on several factors, including where and how often you use certain words in that piece of content.

Google measures authority by the number of links pointing to that page and how trustworthy those links are.

4.  Understanding Copywriting

Copywriting is an art and a science at the same time, you need to be creating content that prompts the reader/end-user to either buy a product, subscribe to a list, take a test drive or take some other action.

Copywriting is indeed a form of salesmanship…in written.

In the marketing world, copywriters are often referred to as “creatives.”

Copywriters understand people, their target audience, what they like and choose the words that will attract them. The headline, words, phrases, sentences and paragraphs used in the content have to persuade and cause readers to take a specific action. An SEO copywriter also understands how Google feels about certain words and phrases, especially long tail phrases.

SEO copywriting:

It is all about creating useful, compelling and valuable content that targets specific keywords urging readers to share it voluntarily on their social media platforms. This increases the authority and relevance of your content and improves its ranking on Google for the selected keywords. So when you highly recommend something, Google sees it relevant and you will achieve greater SEO content results.

5.  Website Speed

In numbers:

40% of people will abandon a web page if it takes more than 3 seconds to fully load.

47% of end users expect a web page to load in two seconds or less.

6.  Content

Your content may be valuable, but if your headline is BAD, your click-through rate will be low. Don’t waste valuable SEO copy.

In SEO copywriting, your headline should attract people’s attention then prompt them to click and read further.

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